• Arushi Choudhury and Melisa Shafiee

Our Latest Achievement!

Color For Empowerment is thrilled to announce our latest achievement: our two books are available for purchase at a local shop in Allentown, New Jersey, called The One Eyed Turtle, a women-owned clothing boutique! This transition from originally only making our books available in the digital world to now having them in a physical store is a significant milestone for us and we could not be more excited to talk to the manager, Madeline, of The One-Eyed Turtle to learn more about her business and why she feels connected to Color For Empowerment.


Q: Tell us a bit about The One Eyed Turtle boutique. What do you sell and how long have you been running the boutique?

A: The One Eyed Turtle has been a women-owned business for six years now. With our target audience being women of an elder generation, we sell women's clothing from sizes 0-4XL and jewelry that are both sourced from fair trade and women-owned businesses. All our items are cruelty-free and we heavily emphasize the strong role women play in the business field and attempt to give jobs to women all over the world. The overall goal of our store is to encourage women-to-women buying and overall support for small businesses and women in the business field.

Q: Why did you choose to sell Color For Empowerment books in stores?

A: We chose to sell Color For Empowerment books in our store because we love how the goals of Color For Empowerment align with ours. Just like we activate for women empowerment in general, we love how Color For Empowerment chose to specifically highlight and empower South Asian women facing domestic abuse in Seattle. Along with our values being similar, we think it's amazing that your coloring books also focus on topics that aren’t under the spotlight as much, like ocean conservation. I think that’s very important because the more educated we are about the world around us, the more we can make a change. We always want to support small businesses, especially those that have similar values to us.


Q: What’s a global issue that you feel is most prominent?

A: An issue that I would say is prominent in today’s world is giving equal rights to women in other countries because while the US has come a long way, other countries have a long way to go when it comes to women’s equality. Unfortunately, women are restricted from opportunities that can impact their lives and careers. Creating a world where men and women are treated equally is important to us, and we hope to see changes in the next years, maybe even through Color For Empowerment!


If you are in the New Jersey area, we hope you check out our books at The One Eyed Turtle!






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